Crowdfunding // How to Raise Money for Your Project or Cause {Indiegogo.com}

I have been doing a bit of research on the concept of crowdfunding. Crowdfunding is not a new concept: the Statue of Liberty, for example was a gift to the United States from France, but they did not have the funds to build the base on which to display it, so they crowdfunded it, asking the citizens to donate an average of £0.89! {indiegogo.com} Love it! 

To me, the possibilities of crowdfunding seem endless! You can start a project (e.g. a film, an album, a community garden, a new technological invention, etc) and crowdfund it rather than going to a bank or a venture capitalist. Or you can choose a cause that you are passionate about and crowdfund that!

So I went to www.indiegogo.com and signed up (yes I definitely have something brewing!) and watched some of their tutorial and webinars on crowdfunding (highly recommended), so whatever you are wanting to raise money for (a project or a cause), crowdfund it! 

Here are some tips from the guys at indiegogo.com:

Keys to Success:
1.     Engaging pitch
2.     Attainable goal
3.     Unique perks
4.     Proactive communication

Top 5 Crowdfunding Mistakes:

1.     Crowd funding is not a lottery 

2.     Setting a goal that is too high

3.     Jumping the gun with marketing

4.     Dry business pitch/video

5.     Promotion of perks that just don’t work

Check it out and see if crowdfunding could take your path to world change (or funding your inventions or projects)

Blessings!

Ronell x

{photo credit: http://www.indiegogo.com/}