Wednesday, 13 February 2013

Sevenly: People Matter. One Week. One Cause.

Sevenly is an organic movement to raise capital and awareness for he world’s greatest causes. Their motto?- One Week. One Cause. For every purchase we give $7 to this week's charity”.

In January of 2011, two Entrepreneurs got together with the mission of leading a generation toward generosity. With a belief that people mattered, they began a journey to change the world. Their driving theory was, “If we could help people give, we could get them to care.” June 13th 2011, Sevenly was born. By creating weekly cause campaigns where people could purchase lifestyle products that benefited a partner charity, Sevenly successfully unlocked a way to not only raise major funding but huge awareness too.

The other overall goal of Sevenly is to activate intentional generosity and love for others, but it’s an ongoing process. Their model is a funnel: There are millions of people who have never supported a charity before, so asking for a monetary donation might be weird. Instead, they encourage people to donate their social influence first. Next, they have custom designed vests, t-shirts and hoodies which people are able to purchase online. By purchasing one of these products, they are able to give money to a cause that they support, and show their support. Lastly, they encourage their donors to connect deeper with the charities that they are supporting.

So far Sevenly have seen millions of people donate their social influence, and hundreds of thousands buy awareness products for the causes they support. Overall, their mission is unfolding before our eyes and a generation is moving toward generosity and a world that is beginning to realise that people matter!

This week, your purchase funds an undercover rescue mission, freeing girls from child prostitution.

Problem: Hema was sold into prostitution by her family at the age of 12. As a sex slave, she was beaten, tortured and forced to have sex with multiple men, daily. Forcefully controlled by her abusers, who make money on the sexual acts she is forced to perform, Hema is trapped in a living nightmare. Hema’s story is just one example of the estimated 500,000 girls who are forced into sex slavery in India.
Solution: This week, your purchase will fund a rescue mission to save the lives of girls who have been kidnapped, coerced or sold into prostitution. Your support will help fund a rescue mission, including pre-investigation and intervention. With your help, we can remove these girls from the horror they are living and give them a chance at a new life.

So please share this blog post, or the following link: and spread the word!

Ronell x

"The Spirit of the Lord is on me, because he has anointed me to preach good news to the poor. He has sent me to proclaim freedom for the prisoners and recovery of sight for the blind, to release the oppressed,” {Luke 4:18}

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